Charlie Esdon

A highly experienced Director of Sport and Co-Founder of ED Sports Coaching, he brings over 15 years of elite coaching experience, delivering bespoke, athlete-centred development for aspiring junior athletes.

Backed by a BSc (Hons) in Sport & Exercise Science, Post Graduate Certificate in Education, Level 3 Coaching (Rugby), up-to-date First Aid and Safeguarding qualifications, and an Enhanced DBS check, Charlie brings a proven track record of teaching and coaching within top-tier independent schools and professional academy systems.

Alongside teaching Physical Education (GCSE) and Sport Science (A-Level and BTEC), previous experience within the education sector included leading a highly successful sport scholarship and admissions process, as Head of Sports Outreach, at a leading independent senior school. Through this process, sports scholars went on to represent professional sporting organisations and their nations including the following; GB Athletics, Harlequins Rugby, Bath Rugby, England Rugby, Brighton & Hove Albion Academy, England & Ireland Junior Hockey Teams, Surrey Storm, and London Pulse Netball Pathways.

Iago Davies

Our other founding member, Iago Davies, is a highly qualified and experienced PE teacher and sports coach whose passion lies in delivering challenging, growth-focused sessions tailored to the individual needs of every athlete.

Iago holds a BSc (Hons) in Sport Science and Management from Loughborough University, alongside a PGCE, Level 3 Coaching Certificate, First Aid qualification, and an Enhanced DBS check. His coaching approach is both evidence-informed and practically tested, ensuring athletes benefit from best practice grounded in real-world experience.

Alongside his professional career, Iago is a committed and accomplished sportsperson. He currently plays semi-professional rugby and has previously represented Team GB in sailing, giving him a unique insight into high-performance sport across multiple disciplines.

By combining his personal sporting journey with his professional expertise, Iago is exceptionally well placed to support young athletes in developing their skills, confidence, and performance to the next level.